INSIGHTS

All too often, our agency faces delays with launching or adjusting digital marketing projects because clients don’t have thorough, up-to-date records for their digital platforms and assets. With a little housekeeping during your slow season, you can help prevent that. Your friends at Berlin will tell you how!

This month, Google and Yahoo have rolled out stricter policies for delivering email to their users. We'll tell you what you need to know, so you can keep your deliverability scores high.

A loyalty program can be one of your strongest marketing tools but, before you deploy, what are the questions you should ask yourself about your brand, your audience, and your competition? Take our advice for a smoother planning process.

Online contests and sweepstakes are a great way to engage audiences and develop consumer relationships. But mishandling your judging process could sink your promotion or your company. What's the safest approach?