THE CHALLENGE

Konica Minolta, a technology company specializing in printing solutions, came to Berlin for help creating a resource that would heighten engagement between Konica Minolta representatives and their Production Print partners.

THE SOLUTION

Berlin developed an exclusive online resource specifically to engage key customer reps while enticing them with informational and educational content, including product information, newsletters, webinars, and promotions. Customized marketing automation allowed Konica Minolta to monitor levels of engagement.

THE RESULTS

Konica Minolta developed thousands of relationships with key customer reps as well as a sizable number of new and returning users who are actively engaged with the brand and have a clearer vision to help drive sales.