THE CHALLENGE

Microtel Inn & Suites by Wyndham, an award-winning chain of more than 300 economy hotels, needed to communicate that it provides business and leisure travelers with a consistent experience that’s superior to competing hotels.

THE SOLUTION

Berlin was chosen to develop an in-depth rebranding campaign, including a TV commercial, to communicate why Microtel is designed for the perfect stay, providing the same quality experience at every location. Branded materials ranged from billboards to door hangers to room key holders. Berlin also created an engaging sweepstakes that was designed to generate awareness about the Microtel brand.

THE RESULTS

The rebranding supported Microtel’s “Highest in Guest Satisfaction Among Economy/Budget Hotel Chains” award from J.D. Power. The sweepstakes attained millions of impressions and over 1,000 new Wyndham customers.