THE CHALLENGE

In addition to having short attention spans, your audience is increasingly on the go, with mobile devices in hand. How can you grab people where they are and immediately start a conversation — while watching previews in a movie theater, for example, or passing your display at retail? And how can you ensure that the action you want them to take is quick and effortless?

THE SOLUTION

SMS/MMS marketing, also known as mobile marketing or multimedia message marketing, builds beautiful brand and consumer relationships. Consumers are prompted to text a unique keyword to a memorable short number (also known as a shortcode) to take advantage of an offer. Berlin initiates and manages the interface with a mobile gateway, programs and delivers variable messaging to consumers, captures all data, provides links to a brand site or integrates with your custom application, and carefully studies analytics to track conversions.

THE RESULTS

Berlin’s SMS/MMS campaigns have been hugely successful for client campaigns that reinforce a simple brand message, provide entry into a text-to-enter sweepstakes, deliver an online or retail coupon, link consumers to a site for further brand engagement, or enroll targeted consumers in a brand loyalty program. MMS marketing allows you to push specific media, such as a document, video, or animation, to your audience. Use of a shared short code makes setup very cost effective, and, by opting in, consumers are electing to connect with you — an advantage right from the start!