THE CHALLENGE

Westchester Circus Arts came to Berlin for help with branding that didn’t communicate the true nature of the business, which provides classes and workshops for kids and adults. The brand also needed to define more clearly what constitutes circus arts vs. “the circus.”

THE SOLUTION

Berlin conducted an extensive rebranding that visually incorporates specific elements of circus arts, such as juggling, trapeze and acrobatics. A new tagline, “Discover what you can do,” speaks to the empowering nature of circus arts classes. The type treatment and color palette are fun, yet appealing to adults and kids. In addition to developing several variations of a new logo, Berlin developed a style manual and a new web site.

THE RESULTS

In the client’s own words, “The new brand image captures the essence of the business. The design is attractive, distinct, and fun at the same time."